|Powder blue, gold, gray, and cream kitchen stands out. A little pattern added in white oak floors, tile, quartzite countertops, and the metal light fixtures.|
But, it's hard to create an authentic and classic Tuscan home because we aren't in Tuscany. The builders and architects miss or change details. Corners are cut to save money. It's no different than Las Vegas where The Venetian, Paris, and New York, New York are familiar copies but pale imitations of the originals.
Many custom luxury homes built between 2000 and 2013 featured this look. When these homes were marketed for resale they faced a triad of issues:
1) Out of style and/or cluttered;
2) They looked just like their competition;
3) Supply and demand for luxury homes favors a buyer.
When number one above is addressed it solves both two and three.
My job as a Realtor selling a home is to obtain the highest price in the least amount of time while eliminating stress for my client. I need to mitigate the issues above. My strategy is simple:
1) Make the house stylish and clutter-free;
2) Separate it from the competition;
3) Supply and demand for a stylish, clutter-free, and standout luxury home favors a seller.
I decided to go all in on trying to change colors from dark to light to make homes look larger, more modern, and clean. Paint makes such an enormous difference. Changing colors from a world of beige and brown to cream quickly showed excellent results. There were four or five variations of cream chosen to makeover these homes depending on the light. My listings looked better and different in photos and in person. My average sales price rose to number one in San Antonio. My strategy worked even better than I'd hoped.
When something works there is a hesitation to change. My clients that bought in to my requests saw tremendous results. That's why that call with the other Realtor I just had was an important wake up call. For several years now, national and state-wide builders have designed their new construction models with "Transitional" style. Light, painted cabinets, gray walls, glass tile, and chrome light fixtures became the new normal. Local luxury home builders pivoted toward this style as well so now we have a new trend.
Undoubtedly, this was a cleaner and more neutral presentation and a welcome 180 from previous trends. There is nothing inherently wrong with any color or material, however, when one style or color becomes pervasive there is the risk of a home dating itself and losing its uniqueness.
So, it's time for a shift toward color used in creative ways that still remains neutral and light. It can be tricky and there is no "one-size fits all" solution. I think the new, winning strategy for "designing to sell" is mixing striking colors with different textures and a mix of man-made and organic materials. Sometimes the color is on walls or on the cabinets. Sometimes it's in the metal on pendant lights. Notice how wood (brown isn't bad) is used to soften a space, bring natural texture to a scene, and act as dramatic focal point.
|Dusty rose, brown, pewter and cream. Texture, color, and pattern added by the wood ceiling and metal chandelier|
As we approach 2017, think about using color to make your home standout in a crowded luxury home market. Don't hesitate to contact me if you are looking for advice. I can also recommend interior designers who are brilliant about using color in the right way.
|Blue, gold, brown and cranberry. Pattern, color and texture added by rug, chairs, metal chandelier, wood beams and wallpaper. This is a combination I wouldn't have thought of but it's striking.|
|Green, bronze, brown, and cream. I love this foyer. Four distinct textures working here: The hardwood floors in chevron pattern, the mirrored wall, marble table, and wallpaper.|
|Beige, cream, gray, brown, and gold. Lest you think I don't care for beige, here's an example of classic neutrals used to great effect. It works because it's used in grasscloth and wood. The texture is what makes it different and exciting.|
Jason Glast, Realtor / Attorney, an associate of Portfolio Real Estate, has been one of the top Realtors in the San Antonio area since 2003. Specializing in luxury homes, he has sold more million dollar properties than any other Realtor during his career. Earlier this year Jason Glast Luxury, his team with Elizabeth Priest, was ranked #1 in Luxury Real Estate by the San Antonio Business Journal. See JasonGlast.com or contact Jason at (210) 386-1833 for more information.